Projects
Here are some examples of what I can do. You'll find some work I've created and presented for clients through jobs and internships, and some creative projects that I designed for my university curriculum.
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Click on each photo to open the fun!
The Samsung Terrace:
Overview Copy Deck for Samsung
Copywriter Intern, Saatchi & Saatchi X
For the launch of their new outdoor TV called "The Terrace," Samsung wanted a wide variety of headlines and short/medium/long form copy options that were each tailored to a different component of the TV. Here are the options that were presented to the client (and they surely made a splash).
Bread Batters:
Headlines Deck for Pillsbury
Copywriter Intern, Saatchi & Saatchi X
In conjunction with a fabulous Art Director, we developed the copy and art for a new Pillsbury product being sold at Walmart. The headlines and subheads are supposed to be fun, quirky, and most importantly, hunger-inducing.
Summer of Samsung:
Social Media Seasonal Copy Deck
Copywriter Intern, Saatchi & Saatchi X
This proposal deck consists of six headline + caption options for the Samsung products being promoted in the summertime, with an emphasis on gaming. These targeted ads were intended to be used on Samsung's official Instagram, as well as Amazon-affiliated accounts across platforms.
Pampers Streaming Radio:
Audio Ad Script
Copywriter Intern, Saatchi & Saatchi X
I created two 30-second script options for a Pampers x Sam's Club advertisement to be aired on audio streaming platforms; the first option is from a mother's perspective, and the second is from a father's perspective. Coming soon to a Spotify (or Pandora) near you!
The High Five Club:
Five Below
Loyalty Program Deck
Account Services Intern, Zimmerman Advertising
For my internship at Zimmerman Advertising, my team, Glace, and I created and presented a loyalty program with a strategic, creative, and financial plan for the brand Five Below. Here are some of the most important slides from the presentation that showcase my idea, and won me the internship competition.
#MVPofMPL:
MPL Campaign Proposal Deck
Campaign Assistant, NeoReach
As a campaign assistant at NeoReach, I would create presentations for clients to propose a social media marketing campaign for their products/services. My job was to create an activation strategy, provide a campaign overview, deliver a digital, creative concept, project a timeline of future events, and showcase a handpicked roster of influencers to represent the brand. Here is a proposal deck for Mobile Premier League.
#ConfidenceByKindra:
Kindra Campaign Proposal Deck
Campaign Assistant, NeoReach
As a campaign assistant at NeoReach, I would create presentations for clients to propose a social media marketing campaign for their products/services. My job was to create an activation strategy, provide a campaign overview, deliver a digital, creative concept, project a timeline of future events, and showcase a handpicked roster of influencers to represent the brand. Here is a proposal deck for the brand Kindra.
Together in Florence: Social Media Campaign for @fsu_florence
Social Media Manager, FSU International Programs
While studying abroad in Italy for the fall semester, my team and I took control of the social media account for FSU Florence. We ran the Instagram and TikTok pages by designing a social media calendar, writing original copy, hosting interviews, posting creative photo and video content, and utilizing business analytics to track our progress. Here is the final presentation of our semester's work.
Omnia:
Fictitious Brand
Student, Fashion & Media Project
"Omnia" is a lifestyle fashion brand I created to present to my Fashion and Media class while studying abroad in Florence, Italy. It includes a logo, slogan, mission statement, mood board, buyer persona, and example Instagram feed.
Il Treno Italiano:
Fictitious Fashion Exhibit
Student, Fashion & Media Project
"Il Treno Italiano" is a fashion exhibition I created to be featured at The Met Gala. It has a mission statement, an overview of the room layout, fashion items for each room according to the designer, and a final room with a single accessory to tie together the whole exhibit.
